Publishers and developers have increasingly used commercial music in games in order enhance the gaming experience, satisfy consumer's tastes and ensure that content is relevant across very different cultures. With major differences in music copyright ownership across different territories, as well as differences between rights required for digital and physical distribution, licensing can become a dangerous minefield to navigate. Such issues can be ignored due to the lack of understanding in both the games and the music industries.

With the chaotic state of the digital music licensing landscape in Europe and the fragmentation of global repertoire, it is easy to see why this reluctance is perpetuated. Whilst working with OneBigGame as music supervisor on Chime and WINtA, these issues had to be addressed and explained to all of the stakeholders involved in the development and release of both games.