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|Session Name:||Concept to Reality: Creating and Growing PopCap's Solitaire Blitz|
|Speaker(s):||Jason Mai, Jared Neuss|
|Company Name(s):||PopCap Games, PopCap Games|
|Track / Format:||Business and Marketing|
|Overview:||Ever wonder how PopCap Games creates a new game? Join the lead designer and producer for Solitaire Blitz, PopCap's first brand-new IP in years, to learn how this new franchise went from a game jam concept to a successful social game, and the company's next big bet.|