GDC Vault is part of the Informa Tech Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Turkish Delight - Monetizing a Free2Play MMO in an Emerging Market|
|Track / Format:||Business and Marketing|
|Overview:||Do you remember what it was like to operate and monetize an online game before Facebook and Twitter? Leveraging localization strategies, Knight Online became one of the most successful Free2Play MMOs of the last decade by evolving with the times and staying in tune with its player community. Knight Online, which debuted in the US in 2004, ended up being the most dominating MMO in Turkey for the last 8 years. This case study based session will dive into the user behavior and monetization data from the game and share the lessons learned from running a successful strategy for a game that has lasted more than eight years.|