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|Session Name:||Crafting Success: A Deeper Look at CastleVille's Crafting System|
|Track / Format:||Design|
|Overview:||This talk will examine CastleVille's crafting system, and identify some of the key components to its success within the social game space. The talk will explore the thought process that went into the creation of the crafting system, and why the design team believed in its potential success, when others did not. Finally, the talk will take a glimpse at unreleased parts of the crafting system, which add a strong social element to a genre often criticized for lacking in social connections.|