You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


The Number One Educational Resource for the Game Industry

Session Name: Crafting Success: A Deeper Look at CastleVille's Crafting System
Speaker(s): Jacob Naasz
Company Name(s): Zynga
Track / Format: Design
Overview: This talk will examine CastleVille's crafting system, and identify some of the key components to its success within the social game space. The talk will explore the thought process that went into the creation of the crafting system, and why the design team believed in its potential success, when others did not. Finally, the talk will take a glimpse at unreleased parts of the crafting system, which add a strong social element to a genre often criticized for lacking in social connections.

GDC 2013

Jacob Naasz


free content