The Number One Educational Resource for the Game Industry
| Session Name: | F2P the Wrong Way: Age of Empires Online |
| Speaker(s): | Kevin Perry |
| Company Name(s): | Microsoft |
| Track / Format: | Business, Marketing & Management |
| Overview: | In August 2011, Microsoft released the Age of Empires Online, an MMORTS using a new business model: free-to-play. The game was okay at launch, but the business model was a disaster. In this talk, Microsoft executive producer Kevin Perry will detail what went wrong with the model, and more importantly, how the team changed the model and the product into a successful game as a service, while the game was still live. |
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