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The Number One Educational Resource for the Game Industry

Session Name: Kingdom Age by the Numbers: A Postmortem
Speaker(s): Aaron Bannin
Company Name(s): GREE International
Track / Format: Production

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Overview: Kingdom Age launched in the midst of increasing marketing costs and GREE's acquisition of Funzio. Despite these challenges, the game became the third multi-million dollar title from Funzio, the same studio that brought you Crime City and Modern War. During this presentation, we will review how GREE uses player data to deliver hit games that players love, while still maintaining long-term revenue to sustain the life of the game. We will bring you behind the scenes into our production debates over numbers, analytics, and how deceiving these numbers can be.

GDC 2013

Aaron Bannin

GREE International

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