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The Number One Educational Resource for the Game Industry

Session Name: Making a Better Girl Game: Playdom's City Girl Postmortem
Speaker(s): Martha Sapeta, Alex Swanson
Company Name(s): Playdom, Playdom
Track / Format: Free to Play Design & Business Summit
Overview: From the team that created the inaugural city-builder Social City, hear about the highs, lows, and eventual success of their latest game, City Girl. As Playdom already had the enduring game Sorority Life, the team would really need to take girl games to the next level. It was time for a 3D dress-up game on Facebook, but would 3D avatars be able to compete with hand-painted 2D ones? In this session, designers Martha Sapeta and Alex Swanson reveal how they combined fantasy careers, apartment decorating, and 3D avatars into a game women really want to play.

GDC 2013

Martha Sapeta


Alex Swanson


free content

Free to Play Design & Business Summit