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|Session Name:||Building Games for the Long-Term: Maximizing Monetization and Player Satisfaction|
|Track / Format:||Free to Play Design & Business Summit|
|Overview:||The best free-to-play games not only survive, but thrive for years. Player retention and satisfaction are key, and this talk will examine what elements of design, operation, and monetization allow games to succeed over the long-term. Everything from game mechanics to community management will be examined, focusing on what will build the players' relationships with each other and the game, keeping them engaged, enthusiastic, and willing to spend.|