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|Session Name:||F2P Disruption in the Living Room|
|Speaker(s):||Charles Huang, John Welch, Ted Woolsey|
|Company Name(s):||Green Throttle Games, Inc., Making Fun, Microsoft|
|Track / Format:||Free to Play Design & Business Summit|
|Overview:||The battle for the living room is on! In the corner to the left we have the incumbent, Microsoft, who recently announced an installed base of 76 million Xbox 360s and 46 million members in its Xbox Live service. Clearly, this is their game to lose. In the corner to the right we have a reputable challenger, Green Throttle, who is offering a mobile console experience based on the Android phone or tablet you already own. Microsoft built its console business on the strength of a library of big-price-tag traditional games. It has taken a leadership position in no small part due to the connected experience enabled by Xbox Live, including a growing interest in free-to-play games. Will the trends toward downloadable and free games continue and even accelerate on the Microsoft living room platform? Green Throttle is riding a huge wave of consumer interest in free-to-play games, which dominate the top grossing charts in the mobile app stores. You already own the console - will you buy the controller?|