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|Session Name:||Why Won't FarmVille Go Away?|
|Speaker(s):||Abhinav Agrawal, Mike Perry|
|Company Name(s):||Zynga, Zynga|
|Track / Format:||Free to Play Design & Business Summit|
|Overview:||While FarmVille helped put social games on the map, public perceptions of the game have varied widely. Loved by players, but often derided by vocal members of the gaming community, one thing is certain: FarmVille has lasted longer than almost all other social games to date. There is a good reason why FarmVille has withstood the test of time. Join Mike Perry, executive producer, and Abhinav Agrawal, director of product, from Zynga's FarmVille studio to hear how a combination of platform expertise, game design, and development processes have helped sustain FarmVille over time. Learn how these lessons can be applied not only to social games, but to many games at large.|