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|Session Name:||Bingo Bash Deep Dive: Understanding and Optimizing Player Behavior Across Platforms|
|Track / Format:||Free to Play Design & Business Summit|
|Overview:||Bingo Bash has been among the top 10 grossing games on iPad and the top 30 grossing games on smartphones for about a year now. Sumit will do a postmortem deep dive into real data behind the blockbuster success of Bingo Bash. What did the early metrics look like, what iterations were done, and what were the impacts of those iterations?|