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|Session Name:||Measuring and Optimizing Games with Google Mobile App Analytics (Presented by Google)|
|Track / Format:||Monetization|
|Overview:||Since its release in 2012, game developers have been successfully leveraging the Google Mobile App Analytics SDKs and reporting to measure and improve monetization efforts in their Android and iOS games. Learn more about today's top strategies and best practices for measuring and optimizing user engagement and outcomes in native apps using Google Mobile App Analytics and get a glimpse into the future of the Universal Analytics platform.|