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|Session Name:||F2P the Wrong Way: Age of Empires Online|
|Track / Format:||Business, Marketing & Management|
|Overview:||In August 2011, Microsoft released the Age of Empires Online, an MMORTS using a new business model: free-to-play. The game was okay at launch, but the business model was a disaster. In this talk, Microsoft executive producer Kevin Perry will detail what went wrong with the model, and more importantly, how the team changed the model and the product into a successful game as a service, while the game was still live.|