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|Session Name:||Challenges of the Dual Customer in Kids Mobile Games - Kids and Their Parents|
|Company Name(s):||Callaway Digital Arts|
|Track / Format:||Smartphone & Tablet Games Summit|
|Overview:||Touch-intuitive mobile devices are quickly becoming the first and most-used screen for 21st century kids. We're still in the midst of this seismic change, and kids are often using apps on their parents' pass-back devices or shared home devices, creating a situation where developers/publishers have to think about the motivations and needs of parents in addition to the delight and development of kids. This talk looks into some of the key challenges in today's market, focusing on both content/play and monetization.|