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|Session Name:||Finding the Fun: Playtesting Your Way to Success|
|Track / Format:||Free to Play & New Game Business Models|
|Overview:||How do you know which free-to-play models will be successful and keep your players engaged? New game ideas are created every day, but figuring out which one will succeed in player retention and satisfaction can often be a guessing game. Having a dedicated research and development team to constantly test and release beta games can help you succeed. This lecture will talk about what you should be testing, how much data you need, and case studies on using focus groups and portal sites for testing and releasing games until you've finally found the "fun."|