|The Power of Adaptive Marketing for Games
|Track / Format:
|Smartphone & Tablet Games
Did you know free users get access to 30% of content from the last 2 years?
|The future of adaptive marketing is playing out, right now, in the mobile and social games industry. The advent of connected devices and data-targeting has turned games into real-time marketing services, where every interaction with a player is a unique opportunity to engage them. In this session, Playnomics chief revenue officer Jay Cohen will share strategies and mechanics to create meaningful retention by using targeted, adaptive, personalized marketing.