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|Session Name:||Pandora: Making the Successful Transition from Web to App|
|Track / Format:||Entertainment Apps|
|Overview:||Pandora started on the Web in 2005 and has successfully made the transition to mobile, starting in 2008 as a first mover app on the iPhone. Today, more than 80 percent of time spent with mobile media happens via apps and Pandora is one of the most downloaded and used. Approximately 50% of smartphone users in the U.S. have listened to Pandora in the past month and more than 80% of Pandora listening today takes place on mobile and other connected devices. But how do you design a best in class experience when the primary use case is for the ears? This session will explore how Pandora has designed, scaled and monetized for mobile, achieving cross-platform success by being laser focused on the simplicity of the core product.|