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|Session Name:||The Odd Couple: Marrying Microtransactions and Subscriptions in Gardens of Time|
|Company Name(s):||Playdom - Disney Interactive|
|Track / Format:||Free to Play & New Game Business Models|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||Why should your company or game consider marrying online microtransactions and subscriptions? This session will dig into feature design considerations and details behind the 'Inner Circle' subscription offering in Gardens of Time - the first hit hidden object game on Facebook. As a game designer, producer or product manager interested in delivering a robust and long-term retention strategy for your players, come learn about how to potentially retain a long-term payer base for a live free-to-play game.|