In 1999, the hit game EverQuest revolutionized the MMO genre. Over a decade later, we were challenged to create another revolutionary game. Our idea was to first build Landmark, a game and creative tool rolled into one. This game would enable gamers everywhere to create and share their own game content. These same tools would also be used to create content for the future release of another game, EverQuest Next. No one had embraced player-generated content in this way before, so the first hurdle was answering the question, "how do we start?" Senior art director Rosie Rappaport will step you through the iterative process of creating the first EverQuest Next Landmark prototype and its tools from concept to completion. Attendees will see the step-by-step process and philosophies unfold, and walk away with inspiration for prototyping their own unique ideas, in their own way.