You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


Session Name:

Crossy Road: A Whale of a Time


Andy Sum and Matt Hall will reveal all about their viral #1 hit Crossy Road. Developed in just 12 weeks as a free-to-play experiment, it exceeded their wildest expectations achieving 10 million downloads in the first month and breaking into the elusive top grossing charts. In the first half of the session Andy will cover the influences, workflow, game design, and reasoning behind key decisions that led to the creation of the final game. In the second half Matt will "open the books" on Crossy Road's financials proving that it can pay to do things differently in free-to-play.

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

  • GDC 2015
  • Matt Hall
  • Hipster Whale
  • Andy Sum
  • Hipster Whale
  • free content
  • Free to Play Summit
  • Social / Online Games