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|Session Name:||F2P and Cross-Platform: How Top Eleven Became the World's Most Played Sports Game|
|Track / Format:||Free to Play Summit|
|Overview:||Top Eleven is the most played online sports game in the world, with more than 100M unique registered users across the web, Android and iOS devices. Nordeus' mission is to provide a seamless gaming experience to millions of people, regardless of the devices they're using, which is why they make online games that are free and accessible. In this talk, Nordeus' CMO will talk about how they became the UK's #1 top-grossing app, and how they've been able to keep up the momentum.|