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|Session Name:||Meaningful Pay: Monetizing F2P Without "The Pinch"|
|Track / Format:||Free to Play Summit|
|Overview:||Research shows that the most successful games in the free-to-play (F2P) space are winning by providing and telegraphing meaningful value to their players, instead of controlling them with "pinches" and "pay points." This summit will present a new, data-driven approach to understanding how to motivate gamers toward "meaningful pay" decisions. This talk will outline key strategies and provide actionable insights, through research and best practices examples from industry leaders, into how to create sustainable monetization ecosystems in F2P games. Attendees will learn how to create monetization opportunities where players are volitionally (and often enthusiastically) willing to pay for content.|