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|Session Name:||Everyone Can Do PR: How Small Studios Get Themselves Heard|
|Company Name(s):||ICO Partners|
|Track / Format:||Business, Marketing and Management|
|Overview:||Whether bigger studios have PR staff or can afford working with agencies, small teams often do not have PR experts or a budget. In this session you will see how every game developer can do PR. This session includes an overview on how to do basic PR for game launches and how available games work. In addition, it will cover which news beats are worth communicating and how materials should be provided to the press. Thomas will show examples of recommended communication platforms and how to use them; the session aims to increase the awareness of future PR activities for attendees and also shows best practice examples for using guerrilla marketing.|