| Session Name: | Rewarded Video Ads in Midcore Mobile: Blazing Trails Where We Were Told Not To Tread |
| Speaker(s): | Mitchell Smallman |
| Company Name(s): | Next Games |
| Track / Format: | Business, Marketing and Management |
| Overview: | In this session we will share lessons learned from Next Games' mid-core title Compass Point: West, along with practical examples from other developers. Rewarded ads have not been widely used as a central feature in mid-core titles due to fears of effecting IAP conversion and audience engagement. Session topics will include how to tie rewarded ads into your core gameplay mechanic in a meaningful way, how rewarded ads can be regarded as a feature instead of an interruption, A/B testing to get the right value for advertisers vs IAP spending, balancing a game economy with heavy ad value, and analyzing player behavior to understand ad watching players. |
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