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Session Name:

Rewarded Video Ads in Midcore Mobile: Blazing Trails Where We Were Told Not To Tread

Overview:

In this session we will share lessons learned from Next Games' mid-core title Compass Point: West, along with practical examples from other developers. Rewarded ads have not been widely used as a central feature in mid-core titles due to fears of effecting IAP conversion and audience engagement. Session topics will include how to tie rewarded ads into your core gameplay mechanic in a meaningful way, how rewarded ads can be regarded as a feature instead of an interruption, A/B testing to get the right value for advertisers vs IAP spending, balancing a game economy with heavy ad value, and analyzing player behavior to understand ad watching players.

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  • GDC Europe 2015
  • Mitchell Smallman
  • Next Games
  • free content
  • Business, Marketing and Management
  • Business & Marketing
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