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|Session Name:||Forget the "Trends": Let's Get Real About Crowdfunding|
|Track / Format:||Business, Marketing & Management|
|Overview:||This is a no-bullshit session aimed at game developers considering launching a crowdfunding campaign for their next game. There is a ton of information available about what makes a successful crowdfunding campaign. Most of it anecdotal, some of it limited to "trends" and "projections". Neither approach gives developers the guidance they need to make optimal decisions for their OWN crowdfunding campaign. So - let's talk about YOU! Crowdfunding is a volatile fundraising platform, sure. But that doesn't make it bad for everyone. It also doesn't make it right for everyone. What do you need to know about crowdfunding? What are the keys to success? Is it right for you? And if yes, what should you expect to happen in the course of your campaign?|