This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||PR & Marketing Lessons Learned from 'Goat Simulator'|
|Company Name(s):||Coffee Stain Studios|
|Track / Format:||Business, Marketing & Management|
Did you know free users get access to 30% of content from the last 2 years?
Armin Ibrisagic works as a PR Manager for Coffee Stain Studios, and will talk about the PR & Marketing strategy behind Goat Simulator, their most successful game so far, with 4 million sales on all platforms combined. He will talk about how they managed to build a strong presence in the press without spending any money on advertisement, and how they maintain an active social media community that rivals the size of those of AAA companies.
He will walk the audience through key decisions made when shaping their PR strategy, and provide detailed data and graphs of their social media posts to show what type of strategy they've found most efficient. Finally, he will talk about the pitfalls of traditional marketing, and what the modern day PR person should do to avoid them.