|Session Name:||Data and Insights in the VR Market|
|Track / Format:||Business, Marketing and Management|
As anyone who saw the long lines at the GDC's VRDC this past March knows, developer excitement surrounding VR is incredibly high. However, while the industry is bullish on the long-term potential of VR, there is much less certainty about the path to get there. There are many barriers to the mainstream adoption of VR, and one only needs to look at the high variability in expert forecasts to see the industry uncertainty.
In this talk, EEDAR's Patrick Walker, presents a prediction on the future of VR by examining consumer gaming motivations and engagement in early VR adopters in the context of other platforms and business models. What factors currently influence where VR fits into the ecosystem but will evolve and what factors are more innate to the experience?
These questions will be explored with EEDAR VR data from a variety of sources, including their monthly global consumer tracker PlayerPulse and the EEDAR game database.