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|Session Name:||Virtual Reality is a Gift: The Mill Talks Virtual Branded Content and Futuristic Experiments|
|Speaker(s):||Rama Allen, Mike Manh|
|Company Name(s):||The Mill, The Mill|
|Track / Format:||Brand Experience|
Let's talk VR. Let's talk advertising. Then let's get real and take the opportunity we have to reinvent all of it. VR is a gift. For you and your audience. Let's not be the person that thinks socks are an appropriate present. They're not btw.
Then let's talk about being the patron of dreams, inducing wonder, viewer agency and the dictatorship of attention. Then let's talk about biometrics and controlling our virtual worlds with our feelings.
Join us for a wander through the garden and a live biometric VR experiment on stage featuring The Mill's latest experiment STRATA. It'll be fun. Promise.