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|Session Name:||From Branded Content to Immersive Fiction: Directing Techniques for Better Storytelling in VR|
|Company Name(s):||The Soap Collective|
|Track / Format:||Brand Experience|
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|Overview:||Whether you're crafting a branded 360 video experience or real-time room-scale immersive fiction, good VR storytelling is hard. Holding and directing the user's attention is of paramount importance. VR is more than games, film, or theater: it's a convergence medium that requires understanding all of these forms. As storytellers and brand creatives, The Soap Collective have spent years exploring multi-media narrative. Using a technique they call the "Cone of Focus", the Soap team has developed guidelines that maximize immersion, support user comfort, and can help us all tell better stories in VR.|