You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


Session Name:

The Gamer's Brain, Part 3: The UX of Engagement and Immersion (or Retention)


Usability and onboarding are common UX challenges in games. However, even if you get these right, it still doesn't ensure your game will be engaging. This talk will cover the UX challenges of retention and how to use cognitive science knowledge and the scientific method to make your game enjoyable and engaging in the long term. It will look into motivation, emotion, and gameflow through the lens of the human mind and it will cover how to identify the biggest "engage-ability" issues in your game early on, as well as how to measure your progress. This talk will provide examples from various titles (including insights from the development of Epic Games' 'Fortnite' and 'Paragon') to help you improve player engagement while avoiding common pitfalls, and to better understand what leads to long-lasting "fun".

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

  • GDC 2017
  • Celia Hodent
  • Epic Games
  • free content
  • Design
  • Design