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|Session Name:||Creating the Musical Identity and Style of Your Game|
|Company Name(s):||Kouneva Studios|
|Track / Format:||Audio|
In today's market there are thousands of games. Developers can set their game apart from the competition with a unique-sounding score. Music provides the emotional depth of the gaming experience, but the score is also a powerful branding device for the game. The score defines the genre, aesthetics, the world, characters, factions, the story, time and location. This talk will discuss the collaboration and the flow of ideas between the game developer, audio team, and their contract composer. The composer's core task is to create a memorable sonic world that fits the vision, aesthetics and style of the game like a glove. Penka discuss how developers successfully present their vision and articulate their musical needs, and how composers interpret and execute the ideas of their collaborators. She'll illustrate how the score is refined in the collaborative process. She will also discuss scenarios where things could go wrong.