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'Ice Age Adventures': UX Diagnosis for a Live-Ops Game (Case Study)


This case study takes a deep look at how UX designers collaborate everyday and work with data scientists, monetization teams, product teams and developers to diagnose problems affecting the KPIs. Proposing practical UX solutions within tight constraints whilst balancing (and keeping a close eye) on the company's business milestones. More importantly, this talk will cover how to use data to back up the application of proper UX, and help the company understand the user and become more player focused.

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