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|Session Name:||Dark Patterns: How Good UX Can Be Bad UX|
|Company Name(s):||Frontier Developments|
|Track / Format:||UX Summit|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||What happens when good UX design principles are being applied, but are chosen for the wrong reasons? Should it still be considered "good"? A "Dark Pattern" is a user interface that has been carefully crafted to mislead players into behaviors that are detrimental to their experience but highly effective for monetary gain. This session explores what "Dark Patterns" are, and a look at how good (effective) UX design could lead to a bad (unethical) UX result, and why game developers and UX designers must strive to avoid it.|