You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


The Number One Educational Resource for the Game Industry

Session Name:

It Takes Two to Tango: Integrating UX Research and Production at EA


Improving the user experience throughout game development requires meaningful actionable UX insights that support the advancement of quality production. Setting processes to seamlessly integrate user research findings into iterative development is challenging. Research and design should be fully synchronized to avoid missing key UX opportunities to thrive within production's tight timelines and to oversee reachable UX wins to improve the game. Over the last several years EA has been iterating and optimizing the flow for UX research and production. This talk shares best practices on organizational structure, UX processes, and effective communication to enable such collaboration applicable from small teams to AAA titles.

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

  • GDC 2017
  • Veronica Zammitto
  • Electronic Arts
  • free content
  • UX Summit
  • Design