GDC Vault is part of the Informa Tech Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
Mobile Gaming and the Retention Rhetoric
The industry is getting increasingly better at acquiring the right players for its mobile games. But how does it keep those players interested and what makes them come back? How long is the ideal game session? What can be learned from other apps like Tinder and Wish? Tamalaki has published more than 100 titles on Android that are mainly popular among women 30+. With various grades of success, they have defined some key factors why their most popular games remain on top where others fall.
Did you know free users get access to 30% of content from the last 2 years?