This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||'Design Home' Postmortem: Concept Through Launch|
|Speaker(s):||Scott Cuthbertson, Chris McGill|
|Company Name(s):||Glu Mobile, Glu Mobile|
|Track / Format:||GDC Mobile Summit|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||With the multi-year success of Crowdstar's 'Covet Fashion', General Manager Chris McGill and Executive Producer Scott Cuthbertson were tasked with creating the company's next lifestyle platform: a photo-realistic, 3D home design app that makes interior decorating both engaging and entertaining. Explore the business and creative challenges faced in bringing 'Design Home' from its initial design concept in late 2014, to its successful world-wide launch in Fall 2016. 'Design Home' averages more than 1 million design entries per day, with 5 custom-crafted daily challenges and over 2,000 pieces of real-world furniture and dcor items and growing.|