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'Design Home' Postmortem: Concept Through Launch


With the multi-year success of Crowdstar's 'Covet Fashion', General Manager Chris McGill and Executive Producer Scott Cuthbertson were tasked with creating the company's next lifestyle platform: a photo-realistic, 3D home design app that makes interior decorating both engaging and entertaining. Explore the business and creative challenges faced in bringing 'Design Home' from its initial design concept in late 2014, to its successful world-wide launch in Fall 2016. 'Design Home' averages more than 1 million design entries per day, with 5 custom-crafted daily challenges and over 2,000 pieces of real-world furniture and dcor items and growing.

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