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|Session Name:||Postmortem of 'Wheel of Fortune Slots: The Ultimate Collection'|
|Company Name(s):||GSN Games|
|Track / Format:||GDC Mobile Summit|
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|Overview:||This presentation will walk attendees through the pre-visualization, brand approval process (from Sony and Wheel of Fortune), worldwide marketing/product launch and tough iteration decisions made by the GSN team on 'Wheel of Fortune Slots: The Ultimate Collection'. Attendees can expect to see world class pre-production art, creation and partnership on worldwide media marketing for multiple platforms (including television), negotiation and debate on user experience, evolution to product philosophy, before's and after's, consumer insights that influenced GSN's pivots, and a reflection on "what GSN would have done differently".|