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|Session Name:||'Pokemon GO' & Designing Interactive Games for the Real World|
|Company Name(s):||Niantic, Inc.|
|Track / Format:||GDC Mobile Summit|
Did you know free users get access to 30% of content from the last 2 years?
In the Summer of 2016, millions of people went outside and explored new places to capture augmented-reality Pokmon characters. Pokmon Go was downloaded over 500 million times, and its players collectively walked over 8.7 billion kilometers within just a few months of its launch.
In this talk, I will describe the various UX and visual design choices that were shaped by our focus on real-world gaming, and how they created a fun and accessible play experience for a diverse set of players across age and gender demographics.