You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


Session Name:

'Pokemon GO' & Designing Interactive Games for the Real World


In the Summer of 2016, millions of people went outside and explored new places to capture augmented-reality Pokmon characters. Pokmon Go was downloaded over 500 million times, and its players collectively walked over 8.7 billion kilometers within just a few months of its launch.

In this talk, I will describe the various UX and visual design choices that were shaped by our focus on real-world gaming, and how they created a fun and accessible play experience for a diverse set of players across age and gender demographics.

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

  • GDC 2017
  • Dennis Hwang
  • Niantic, Inc.
  • free content
  • GDC Mobile Summit
  • Smartphone / Tablet Games