Virtual reality is moving beyond the realm of games and entertainment into compelling design work. With the advancement of sophisticated VR hardware coupled with the right design and simulation tools, there are new opportunities for applications in the enterprise and business sectors, to utilize VR to streamline the understanding of complex projects and information with the ability to make faster, more informed decisions. Full immersion, spatial awareness, and unimagined depth of interactivity allow for a dramatically more creative, efficient, and connected design process. We call this Immersive Design. Immersive Design can enable Autodesk's customers, and their customers, to interact with their designs at human scale and even simulate them as if they are truly built and operating. This talk will be a "show and tell" about some of the new applications Autodesk is investigating around VR beyond games and entertainment.