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|Session Name:||Turning Disenchanted Players Back into Allies in 3 Steps|
|Company Name(s):||Pocket Gems|
|Track / Format:||Business & Marketing|
A game's biggest fans are often its harshest critics. Over time, the complexities to keeping your best players engaged and happy grow in difficulty, causing player churn and disenchantment. 'War Dragons' experienced such a moment with a group of top players who wrote an open letter to the studio, boycotting the game and demanding they be heard. Learn how Pocket Gems responded to the boycott and the 3-step process that was used to re-engage players and turn them back into allies, ultimately leading to increased monetization, higher player engagement, and even user-generated content.