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The Number One Educational Resource for the Game Industry

Session Name: Find More of Your Best Players with Google's Machine Learning (Presented by Google)
Speaker(s): Belinda Langner, Jen Lui, David Mitby
Company Name(s): Google, Google, Google
Track / Format: Business & Marketing

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Overview: Building a sustainable gaming business takes smart growth strategies focused on acquiring and retaining the right players. Come learn about how Google's latest ads innovations automatically help you find high-value players across Google's largest properties.

GDC 2018

Belinda Langner


Jen Lui


David Mitby


free content

Business & Marketing

Business & Marketing