Instant Games ... games on Facebook Messenger ...first appeared in late 2016, and are rapidly becoming a market worth looking at. Interesting new social play patterns are emerging; top games are getting many millions of unique monthly players; and monetization has arrived on the platform. This session will be composed of three parts. David Fox, of Double Coconut, will lay out the state of the Instant Games market today and will ask how has the platform developed, what are the top games and genres, and what is the user experience like? James C. Smith, of MobilityWare, will then present a postmortem on one of their popular Instant Games. Finally, Leo Olebe of Facebook will talk about the plans for the future of the platform. Come and learn what's going on in this new and exciting market!