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The Number One Educational Resource for the Game Industry

Session Name:

From Vanity Metrics to Actionable Data: Setting Up an Effective Data Pipeline for LiveOps

Overview:

Many developers confuse vanity metrics for usable, actionable data. Vanity metrics are good for measuring performance (40% day 1 retention) but not so good for actually deciding what to do. For that you need a more robust form of data collection and data warehousing, you need a data pipeline. This talk will look at real-world examples of using actionable data to determine what to change, then measure the effect of those changes. It will also look at how you can set up a modern data pipeline with off-the-shelf technology.

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  • GDC 2018
  • James Gwertzman
  • PlayFab, Inc.
  • free content
  • GDC Mobile Summit
  • Smartphone / Tablet Games
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