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|Session Name:||Indistinguishable from Magic: Lessons Learned from Creating Merchandise for 'Alto's Adventure'|
|Track / Format:||Business & Marketing|
|Overview:||For independent developers, merchandise can sometimes be an afterthought; branded t-shirts made for conferences or show-floor booths. Approached differently, however, merch is an opportunity to put the world of your game right into the hands of your players and deepen their love for it in the process. In this session, join Eli Cymet (Lead Producer at Snowman) as he discusses the creation of merchandise for mobile hit 'Alto's Adventure', including integration of physical goods right into the game itself. Learn more about the financial realities of creating a merchandise collection, the pitfalls of listening too closely to fan feedback, and the magic of a well-themed merch collection.|