You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
    
Session Name: Board Game Design Day: Twists and Turns: How the Speed Cubing Community Turned Rubik's Cube into a Competitive Genre
Speaker(s): Andrew Fray
Company Name(s): Spry Fox
Track / Format: Design
Overview: The Rubik's Cube was invented in 1974 and became a huge craze in the '80s. Yet the modern world championships, where people compete to solve the cube and other puzzles in as fast a time as possible, was not established until 2003. Those world championships were not run by the Rubik company, but by an independent international organization of speed-solving enthusiasts, or 'speedcubers'. This community took what was a toy and, without corporate backing, turned it into a game. Then they turned that game into a genre with hundreds of variants and celebrity designers. Growth followed, with 359 competitions registered worldwide in 2013, increasing to 679 by 2016.How did the community achieve this? Was it luck, organization, or both? What type of players does speedcubing attract? What industries sprang up to support the game? How is speedcubing different to the board or video game industry, and how is it the same?

GDC 2019

Andrew Fray

Spry Fox

free content

Design

Design