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|Session Name:||Monetization Design: The Dark Side of Gacha|
|Track / Format:||Business & Marketing|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||Let's talk about aggressive monetization. It's assumed that nudging players and pressuring them into making in-game purchases affects the future of a game poorly. However, business believes in numbers, not vague threats of postponed doomsday.In this session, Pixonic's Head of Game Design Vladimir Krasilnikov will explain how a drastic change of in-game economy in 'War Robots' brought amazing financial results in the beginning, but upset a large part of the audience, therefore causing some key metrics to start declining. He will also show how the Pixonic team fixed the situation and kept everyone pleased on a project with more than $5 million monthly revenue.|