This session will break down into 3 categories all full of fascinating examples and unconventional ideas on potential applications for AI in production: AI in Content Creation, AI at Runtime and AI as a Creative Partner. The first two topics for the most part extrapolate the trajectory current technology is taking the industry on, providing valuable insight into the creative process of tomorrow. The third, however, is a much needed exploration of the subject of collaboration between humans and AI, with focus on what developers' roles are and how they can make sure to always be aware of the value of their creations. If developers are to build an expressive and empowering future, everyone not only deserves, but needs to be part of this conversation today. Building a part that future first hand, Promethean AI CEO and Founder Andrew Maximov is excited to share the insights he and his team have found.