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The Number One Educational Resource for the Game Industry

Session Name:

Technical Artist Summit: A Cost-Benefit Analysis: Is That New Tech Worth It?


At GDC you can discover, learn, and bring back to your studio a lot of new tech. However, that is only one element of getting the approval to actually implement it. You need to be able to sell why it makes sense as a business to do it. A Cost Benefit Analysis, CBA, is an analytical method of showing you why it makes sense to invest in that desired tech. This talks breaksdown and show you how to create a CBA for technology in our industry, weighing direct and intangible costs and benefits like an artist's time versus the quality of art. There will be a practical demo and template provided so you can compare the viability of all this tech around you. At the end of the day we are in a business, and that awesome tech is only as good as the benefits to costs ratio.

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  • GDC 2020
  • Ben Laidlaw
  • free content
  • Technical Artist Summit
  • Visual Arts