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Session Name: Player Segments Based on Gaming Motivations: An Analysis of 400,000 Gamers
Speaker(s): Nick Yee
Company Name(s): Quantic Foundry
Track / Format: Business & Marketing
Overview: This is a data-driven talk based on survey data from 400,000+ gamers. We used cluster analysis to identify distinct player types. For each segment, we'll describe its key motivation drivers and list popular game titles within the audience. We'll visualize the distances and relationships between the segments, and overlay demographic trends (i.e., gender, age, casual/core/hardcore). We'll also highlight unexpected motivation profiles and discuss implications (e.g., a segment with strong motivations from different motivation categories).

GDC Summer 2020

Nick Yee

Quantic Foundry

free content

Business & Marketing

Business & Marketing