Beyond the regular (and mostly exaggerated) attacks our industry is getting regarding addiction, loot boxes, or violence, it is important for us to get a clear understanding of our ethical responsibilities as content providers. Discussions around ethics in the game industry are still too rare. Celia Hodent (Game UX Consultant, former director of UX at Epic Games), Kate Edwards (CEO at Geogrify, a consultancy which pioneered content culturalization), Kat Lo (Visiting Researcher at the University of California, Irvine), and Carlos Figueiredo (Director of Community Trust & Safety at Two Hat, and Co-Founder of the Fair Play Alliance), propose to dive into this topic by sharing their experience and perspectives. We will address how design impacts social behavior, how to recognize dark patterns, and how to assess the potential impact of the content we put in our games on players. The idea is to discuss the state of our industry as related to ethics and what we should strive to do better so that we can own the conversation about video games in our society.